La Terminal is a celebration of Guatemalan culture—rooted in tradition, reimagined with style. Located in one of Guatemala City's trendiest neighborhoods, it’s the chicest market in town, blending local flavor with cosmopolitan energy. We created a brand that feels both vibrant and refined, using a palette inspired by the country’s landscapes and ingredients—bright yet soft, bold yet welcoming. Real people and real moments are at the heart of the visual identity, making space for every chapín to feel seen in a place that’s as dynamic as the city itself.